Introduction Digital Marketing Agency acts as a valuable partner to the business houses these days. These agencies act as the “front doors” for attracting and welcoming customers. Reportedly 81% of the customers trust online research before making the purchase decision; therefore it becomes important to strengthen the online presence of the brand and accelerate the overall customer journey. With their multifaceted strategy these agencies plan, target, reach and build a healthy relationship with customers and other associated stakeholders. What techniques does Digital Marketing Agency use? The consistent implementation of Digital Marketing tactics results in a dramatic change in the overall business performance. It is observed that powerful blogging alone can bring 67% more leads whereas SEO, the prominent digital marketing technique boosts the conversion rate by 14.6%. Guess what these results are higher than 1.7% of the conversions that come through tradi...